Impacto
Make yourself heard
Enrol people with a well-designed communication. Start where you already have some ideas then work through the remaining sections, in any order. Tell your Impacto story in sequence, never going beyond a section until you reach agreement.
First, identify any areas where you already have some ideas for your story.
- Purpose – why am I doing this?
- Urgency – why do it now?
- Destination – what will it look like when I get there?
- Success Path – what is my action plan?
- Commitment – what am I asking for, what do I bring?
It is rare for an Impacto story to emerge in order, from Purpose through to Commitment.
Move between sections as needed, adding more ideas as they occur. Each part of the story is interlinked with the others, and a change in one will ripple through the whole story.
At this early stage, focus on getting your ideas down – as you work through Impacto you will continue to edit until the whole story is ready.
Purpose provides a foundation and steadying force for the communication. If the purpose is unclear then the communication will be too.
Consider the following questions:
- What motivates you to invest your time and energy in this idea?
- Where does this effort fit with other things that are important to you?
- What is your highest intention?
Purpose provides a foundation and steadying force for the communication. If the purpose is unclear then the communication will be too.
Consider the following questions:
- What motivates you to invest your time and energy in this idea?
- Where does this effort fit with other things that are important to you?
- What is your highest intention?
First, identify any areas where you already have some ideas for your story.
- Purpose – why am I doing this?
- Urgency – why do it now?
- Destination – what will it look like when I get there?
- Success Path – what is my action plan?
- Commitment – what am I asking for, what do I bring?
It is rare for an Impacto story to emerge in order, from Purpose through to Commitment.
Move between sections as needed, adding more ideas as they occur. Each part of the story is interlinked with the others, and a change in one will ripple through the whole story.
At this early stage, focus on getting your ideas down – as you work through Impacto you will continue to edit until the whole story is ready.
Urgency provides the context that is driving the need to do something. It explains why there is a need to act now.
Consider the following questions:
- What strengths do you have that are not being fully exploited?
- What is missing that is needed?
- What is the opportunity – when does it begin and when does it end?
- What risks/threats do you face by doing nothing?
Urgency provides the context that is driving the need to do something. It explains why there is a need to act now.
Consider the following questions:
- What strengths do you have that are not being fully exploited?
- What is missing that is needed?
- What is the opportunity – when does it begin and when does it end?
- What risks/threats do you face by doing nothing?
First, identify any areas where you already have some ideas for your story.
- Purpose – why am I doing this?
- Urgency – why do it now?
- Destination – what will it look like when I get there?
- Success Path – what is my action plan?
- Commitment – what am I asking for, what do I bring?
It is rare for an Impacto story to emerge in order, from Purpose through to Commitment.
Move between sections as needed, adding more ideas as they occur. Each part of the story is interlinked with the others, and a change in one will ripple through the whole story.
At this early stage, focus on getting your ideas down – as you work through Impacto you will continue to edit until the whole story is ready.
Destination provides an appealing view of how the world will look once changed by this effort. Acting purely out of urgency may cause reactive, uncoordinated activity if there is no destination in mind. There is a need to articulate a compelling outcome to aim for.
Consider the following questions:
- What does ‘good’ look like?
- What do you want existing good things to evolve into?
- What changes do you want to contribute to?
Destination provides an appealing view of how the world will look once changed by this effort. Acting purely out of urgency may cause reactive, uncoordinated activity if there is no destination in mind. There is a need to articulate a compelling outcome to aim for.
Consider the following questions:
- What does ‘good’ look like?
- What do you want existing good things to evolve into?
- What changes do you want to contribute to?
First, identify any areas where you already have some ideas for your story.
- Purpose – why am I doing this?
- Urgency – why do it now?
- Destination – what will it look like when I get there?
- Success Path – what is my action plan?
- Commitment – what am I asking for, what do I bring?
It is rare for an Impacto story to emerge in order, from Purpose through to Commitment.
Move between sections as needed, adding more ideas as they occur. Each part of the story is interlinked with the others, and a change in one will ripple through the whole story.
At this early stage, focus on getting your ideas down – as you work through Impacto you will continue to edit until the whole story is ready.
Success Path provides a set of stepping-stones required to progress towards the destination. It can be a project plan or action plan, with milestones and resources.
Consider the following questions:
- How can you get from your current situation to your destination?
- What changes are necessary to move forward?
- Suppose you are standing in the future with your outcomes fully achieved. Looking back in time, what did you and others do to get from there to here?
Success Path provides a set of stepping-stones required to progress towards the destination. It can be a project plan or action plan, with milestones and resources.
Consider the following questions:
- How can you get from your current situation to your destination?
- What changes are necessary to move forward?
- Suppose you are standing in the future with your outcomes fully achieved. Looking back in time, what did you and others do to get from there to here?
First, identify any areas where you already have some ideas for your story.
- Purpose – why am I doing this?
- Urgency – why do it now?
- Destination – what will it look like when I get there?
- Success Path – what is my action plan?
- Commitment – what am I asking for, what do I bring?
It is rare for an Impacto story to emerge in order, from Purpose through to Commitment.
Move between sections as needed, adding more ideas as they occur. Each part of the story is interlinked with the others, and a change in one will ripple through the whole story.
At this early stage, focus on getting your ideas down – as you work through Impacto you will continue to edit until the whole story is ready.
This is where you can make a statement about what you can be relied on for, and where you can make requests of others.
Commitments can range from money and resources to personal values and the principles you will adhere to.
Consider the following questions:
- What matters to you?
- How will you know you are doing the right thing?
- What requests are you making of others?
- How can other people increase the chances of success?
This is where you can make a statement about what you can be relied on for, and where you can make requests of others.
Commitments can range from money and resources to personal values and the principles you will adhere to.
Consider the following questions:
- What matters to you?
- How will you know you are doing the right thing?
- What requests are you making of others?
- How can other people increase the chances of success?
First, identify any areas where you already have some ideas for your story.
- Purpose – why am I doing this?
- Urgency – why do it now?
- Destination – what will it look like when I get there?
- Success Path – what is my action plan?
- Commitment – what am I asking for, what do I bring?
It is rare for an Impacto story to emerge in order, from Purpose through to Commitment.
Move between sections as needed, adding more ideas as they occur. Each part of the story is interlinked with the others, and a change in one will ripple through the whole story.
At this early stage, focus on getting your ideas down – as you work through Impacto you will continue to edit until the whole story is ready.
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Why is this important? What is this in service of? Why put energy into this in the first place?
Why is this needed now? Why is this the right time to act? Describe the current situation and the need to take action.
Where are you trying to get to? What will be different when you get there? Describe the outcomes you are aiming for.
How will you get to your destination? Write down the steps you will take, and the things you will do with others.
What is needed from you and others for this to succeed?
Impacto
The story can build gradually, as you explore the five sections, revisiting and refining until it feels complete. Now that you are ready to tell the story to someone else it’s important that you follow the Impacto sequence. This is the key to building layers of understanding, agreement and engagement with others.
The movement from one section of the story to the next provides a natural place to pause and check the level of alignment with your audience. Listen carefully to their feedback and be prepared to take it on board.
You may make it through the whole story with only minor comments. If you are challenged, there is no point trying to move on until you’ve reached agreement on the current section. The following questions can help you to understand your audience’s perspective for each section:
- Purpose – what would be a compelling purpose for you?
- Urgency – how does this fit with your other priorities this year?
- Destination – how would you articulate where we’re trying to get to?
- Success Path – what is missing from the plan?
- Commitment – what would it take to get your support?
The intent of Impacto is to enrol others in your story, not to get to the end. If you need to do further work stop at the current section, thank them for their input and arrange to speak later.
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